Join the Top B2B Founders

“This program completely transformed how I approach sales. I went from feeling lost on how to approach the market, and what clients to go after to landing my first paying customer and getting to PMF. ”

Luke - Dynamic Mockups

“As a technical founder, running my first startup, Hello Ada, I had struggled to understand what clients to approach exactly, how to write them a good email or LinkedIn message, and generally how to talk about pricing for my startup. This program changed that. Technical founders, try this out! ”

Nermeen - Hello Ada

“The course gave me the tools, confidence, and strategy to build a scalable sales system. If you're a B2B founder struggling with sales, this is a game-changer!”

Danilo - Recrewty

“As a junior sales person working for a growing startup, this course gave me the confidence and knowledge on how to approach clients, and help my team grow our customer base ”

Maria - GET Global Growth

What YOU Get

  • Learning Platform - B2B Sales Course

    Learn the core strategies and techniques in B2B sales that every founder needs. You’ll create a scalable sales system designed to bring in steady leads and develop the confidence to drive your business forward.

  • Personalized Sales Strategy

    Have 3 consulting session with the instructor to develop a sales strategy specific to your startup. This tailored approach ensures you’re applying what you learn in a way that makes an immediate impact, saving you time and resources.

  • Supportive Founder Community

    Join a community of B2B founders who are also scaling their businesses. Connect with peers to exchange best practices, discuss challenges, and celebrate achievements together.

Enroll Now and Get Bonuses!

  • Bonus 1: Live workshops every 5 weeks

    ($800 worth of workshops)

    Join live workshops every 5 weeks for the next 12 months, diving deep into key topics like pricing strategies, customer negotiation tactics, effective messaging, and other essential skills for founders. These sessions tackle real challenges with practical tips you can immediately apply to grow your business.

  • Bonus 2: Fundraising 101

    ($250 worth of course material)

    After the first month, access our Fundraising 101 course to build a solid foundation in fundraising. Learn how investors think, craft a compelling fundraising strategy, and receive proven templates for investor outreach. You’ll also get a curated list of investors and step-by-step guides to help you approach them confidently.

  • Bonus 3: Discounts on Tools and Events

    (~$500 worth of discounts)

    Get exclusive discounts on essential tools like Lemlist and Apollo, with more being added regularly. Plus, our partnerships with major startup conferences in the EU and US give you a chance to win free passes to events like How to Web, Reflect Festival, and Web Summit, offering invaluable networking opportunities.

What YOU Learn

    1. How to use this course

    2. Introduction: What You Get

      FREE PREVIEW

    1. Lesson 1: What is Sales?

      FREE PREVIEW

    2. Lesson 2: Outbound VS Inbound

    3. Lesson 3: Sales Process and Finding the ICP

    1. Lesson 1: Email Deliverability

      FREE PREVIEW

    2. Lesson 2: Sales Tools Overview

      FREE PREVIEW

    3. Lesson 3: HubSpot For Startups - CRM Overview

      FREE PREVIEW

    1. Lesson 1: Subject lines, Email body, Context

    2. Lesson 2: Email Rules, Tips and Tricks

    3. Lesson 3: Email Strategies and Templates

    1. Lesson 1: Progressing Through the Funnel

    2. Lesson 2: BANTA/SCOTSMAN selling methodologies

    3. Lesson 3: SPIN Selling

    4. Lesson 4: Objection and Price Handling

    1. Lesson 1: History of Sales and different Sales Strategies

    2. Lesson 2: Build Your Sales Strategy

    3. Lesson 3: What TO DO Next!

    4. All Resources

About this course

  • $299.00
  • 19 lessons
  • 2 hours of video content

Build Your B2B Sales Strategy

Gain the skills, strategy, and support you need to attract clients and scale. Start your journey with expert guidance and a community of founders.

Start Your Sales Journey Today!

Meet Your Instructor

Vladislav Pavlov

Founder - Furtherance Network

I launched my first startup back in 2018, diving headfirst into the world of sales and investor relations. Since then, I’ve worn a lot of hats: driving sales for a German startup Testifi, as well as scouting high-potential startups in the Balkans for Heartfelt (formerly APX), a Berlin-based early-stage VC fund, and building invaluable connections across the VC and startup ecosystem.

My experience grew when I took on a senior sales role at a U.S. scaleup, tackling challenges that founders like you face every day. Along the way, I launched Furtherance as a side project to help founders get real results.

Today, Furtherance is evolving into a Venture Studio focused on being your first sales partner—a fractional Chief Sales Officer (CSO) who’s in your corner from day one.

My mission? To help B2B founders like you land your first clients, forge strategic partnerships, and attract investors to drive your business forward. I’m here to guide you every step of the way, so you don’t just start strong—you go further. That’s the moto behind Furtherance.

E-Book: B2B Sales for Technical Founders

Subscribe to get the E-Book

Thank You

FAQ

  • Will this program guarantee new customers?

    Short answer: No. Long answer: Success depends on factors like your sales cycle, the effort you put in, and the quality of your product. Our program’s goal is to equip you with the right sales strategies and steps to help you attract customers, but results will vary based on your unique situation.

  • Will this course help me if my product is still in early development?

    Yes! In fact, this is the perfect time to start learning sales. The course will guide you through the process of finding early adopters, testing your product-market fit, and gaining your first paying customers. Early sales are crucial for validating your product and getting feedback. The tools and strategies you’ll learn can help you build momentum even before your product is fully developed.

  • Do I need prior sales experience for this course?

    Not at all! This course is specifically designed for founders who may have little or no sales experience. We start with the basics and progressively cover more advanced strategies to help you grow your sales skills and gain confidence. Whether you're new to sales or looking to refine your approach, you'll find the material valuable.

  • What if I need more face-time with you?

    That’s easy! Just reach out via email or LinkedIn, and we’ll set up a call to discuss your specific situation. We do mentoring of founders for a period of 6 months where we can come on board and guide you in your journey.

  • What if I'm not satisfied with the program?

    We offer a 30-day money-back guarantee if you’re not satisfied with the course. Additionally, you’ll get a free consulting session where we’ll listen to your feedback, understand what didn’t work for you, and offer actionable advice to help you move forward with your business.

  • What will I learn in this program?

    In this course, you'll learn: Sales fundamentals: Understand the key principles of sales in a B2B environment. Sales strategy: How to define your ideal customer profile (ICP) and create messaging that resonates. Lead generation and prospecting: Techniques to find and connect with your first paying customers. Sales process development: How to build and streamline your sales process for repeatable results. Negotiation and closing: Tips and techniques for moving prospects through your sales pipeline and converting them into paying customers. Building a scalable sales system: How to structure your sales efforts so you can grow without adding headcount too quickly.

  • Do you have money-back guarantee

    Yes! We offer a 30-day money-back guarantee. If after completing the first 30 days of the course you feel it isn’t the right fit for you, we’ll happily refund your purchase—no questions asked. Your satisfaction and success are our priority.

  • Is this a good program for me?

    This course is designed specifically for technical founders who are in the early stages of building their B2B business and need help with sales. If you're a founder who is great at building products but struggles with sales, this course is perfect for you. You’ll learn how to acquire your first paying customers, create repeatable sales processes, and build a scalable sales system. If you are looking to go from product-market fit to growing revenue and scaling your business, this course is a great fit.